Sporty And Rich

Emily Oberg, originally Creative Manager at Kith, first used Sporty & Rich as a source of inspiration on Instagram before transforming it into a full-fledged sportswear brand in 2015. She draws her inspiration from the sartorial style of high-end sports clubs and the outfits worn by top athletes, creating elegant pieces in a variety of colors and proportions reminiscent of the '90s.