Asics

Founded in 1949 by Kihachiro Onitsuka, Asics owes its name to the Latin phrase ‘Anima Sana In Corpore Sano’ (a healthy mind in a healthy body). Embodying this belief, the brand aims to promote happiness through fitness and a healthy lifestyle. Far from the basketball shoe manufacturer that Onitsuka once was in its hometown of Kobe, Asics is now a global brand and a leader in all areas of sports footwear.