1017 Alyx 9SM

Founded in 2015 by Matthew Williams, 1017 ALYX 9SM is a luxury label with a start-up attitude and strong links to the high street. Although the brand has focused on women's ready-to-wear in its first two years, men's ready-to-wear previews have already hit the streets on Kanye West, Travis Scott, A$AP Rocky and Tom Sachs.