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Adish is a brand combining the culture of Israel with that of Palestine. Launched in 2018 by two Israelis (Amit Luzon and Eyal Eliyahu) and two Palestinians (Jordan Nassar and Qussay K) their idea is to foster reconciliation and a lasting peace. The brand combines contemporary silhouettes with traditional Palestinian craft techniques. All of Adish's collections are made locally in occupied Palestine and Israel, and the designs focus on traditional techniques from the region. Each garment is sewn with the indication of where it was embroidered and the name of the women's embroidery group that produced the Tatreez.